How we help grow your business
We explore and validate brand new customer propositions
We enhance positioning and
competitiveness of existing ones
How we help grow your business
We explore and validate brand new customer propositions
We enhance positioning and
competitiveness of existing ones
How we help grow your business
We explore and validate brand new customer propositions
We enhance positioning and appeal of existing ones
THE PROBLEM
Does this sound familiar?
...but we’re not attracting enough
paying customers.
We want to grow in younger
target audiences...
...but lack something attractive and
unique to offer them.
We struggle with
churn and loyalty...
...but don’t have a clear strategy
for how to fix it.
We have tons of ideas and
business opportunities...
...but don't know what to prioritize.
The board requests
stronger investment cases...
THE PROCESS
Market-ready concepts and predictive insights
– in just a few weeks
We help you identify a large quantity of new, commercially attractive growth opportunities – or create hypotheses for how to improve positioning of existing ones.
We translate opportunities and ideas into tangible, market-ready and testable concepts through strategic and visual execution, including landing pages and digital ads.
Leveraging ads and landing pages, we test real market demand, and identify the most attractive version of ideas through predictive market experimentation – aka Heat Testing.
BRANDS WE HAVE WORKED WITH
Try us out with a Confidence Sprint
From lengthy Powerpoint decks, abstract ideas and vague wording
– to clearly positioned, purchase-ready and testable. In 14 days.
CASES
Example of client work
Value adding services
– Trade Union
Dicovering new, attractive member services to strengthen brand relevance in attract younger target groups.
New Revenue Streams – Design Consulting Firm
Market validation and go-to-market strategy for a new online learning platform – and a scalable new revenue stream.
Product Positioning Strategy – Banking Product
Using market experimentation to improve positioning and drive sales for existing products.
Product Marketing
– Foodtech Startup
Market experimetation to find the most attractive market positioning for the app.
Product Marketing Sprint
– Online Betting Brand
Exploring new product combinations and enhanced packaging to increase utility and return of existing product portfolio.
Loyalty & New Benefits – Nordic Hotel Brand
Defining and validating new benefits and services to improve loyalty and strengthen brand positioning
Work with Petter
Petter Hanberger, Strategic Advisor and founder
Confidence is a consulting studio founded by me, Petter Hanberger, an expert in value proposition design and rapid, commercial experimentation. For the past 15 years, I've worked at the intersection of entrepreneurship, marketing and innovation. From hands-on building, launching, and scaling new products and brands to advising corporations, unions, and government agencies on strategic renewal and discovery of new differentiating products and services.
petter@confidencestudio.se
+46 (0) 739 63 52 58
Depending on the project, we bring in experts from an extensive network of specialists.
A few examples:
Senior Analyst at
NoA Consulting
